FP&A Stories - 📖 The FP&A Playbook for 2025


Hello Reader 👋

OK, it's been super long I haven't taken the time to write you something.

Truth is, I was exhausted at the end of 2024 and only prepared 2025 in the last month.

In this preparation, I was wondering what the priorities of a top FP&A team were.

Everyone is talking about the trends that will “redefine” FP&A in 2025

  • AI will revolutionize forecasting
  • FP&A will become more strategic
  • The budgeting process will finally become agile.

Sound familiar?

Every year, we hear the same predictions. Yet somehow, the same Excel files, forecasting debates, and endless budget discussions keep happening.

So instead of another list of trends, let’s focus on something more useful: What’s actually worth changing in 2025? And what’s just noise?

So take a coffee, sit down and read FP&A Stories just like 22k other readers

This week in FP&A Stories

📖 The FP&A Playbook for 2025: What’s Worth Changing, What’s Not
📹 Recap 2024 - Thank You
🤝 Corporate Training Workshop - Plan Your Team Event

📖 The FP&A Playbook for 2025: What’s Worth Changing, What’s Not

What’s Worth Changing in 2025

Some shifts in FP&A are long overdue. If you’re looking to improve how finance works with the business, here’s where to start:

1. From Reporting to Influence

I know it's comfortable but my recent contacts with CFOs (mainly in Europe) show that they still consider that Finance teams spend too much time on their reports vs the time they spend helping the business stakeholders.

📌 What to do: Start the year by looking at your standard reports. Which ones drive action? Which ones are just sent around because “they always have been”? Cut what’s unnecessary, and focus on helping people interpret what’s left.

Believe me, most people won't notice that some reports are not sent anymore.

2. Fewer, But Sharper Insights

Somewhere along the way, more slides = more credibility became the standard in FP&A.

That’s a mistake: even if you have a templated deck that you fill every month (sometimes asked by the CFO self), generally only the firsts and general are shown during a presentation.

📌 What to do: Instead of filling your template manually and integrating every explanation of every variance, start first with a "waterfall slide" followed by as many deep dives as the columns in your waterfall.

Keep on using the templates filled automatically with graphs and tables but leave the explanations for the main points in the "waterfall slides"

3. AI & Automation: Smarter, Not Overhyped

Yes, AI is here. Yes, it’s useful.

But no, it won’t do FP&A’s job for them.

📌 What to do: Automate the repetitive tasks (data cleansing, variance analysis, rolling forecasts). But don’t expect AI to replace your judgment: understanding the business context will still be your unfair advantage.

Indeed, all the business knowledge is not in the form of data nor in text form, so AI will just guess but rarely are their explanation convincing.

What’s NOT Worth Changing

Not everything needs an overhaul. Some things in FP&A still matter, no matter how much tech evolves.

1. Scenario Planning Still Matters

The world is unpredictable, and despite all the AI hype, humans still need to think critically about risk and strategy.

📌 What to do: Make scenario planning part of your ongoing process, not just a budget-season exercise.

2. Storytelling is Still a Competitive Advantage

Slides and tables don’t convince people. Presentations don’t make decisions. People do.

📌 What to do: If you can’t make your insights compelling, they won’t matter. Sharpen your storytelling skills (and I'm not talking about just making your slides “look good,” but to help others act on the right insights.

3. Relationships Will Always Matter

No matter how advanced FP&A becomes, influence still comes from trust.

📌 What to do: Stop thinking of business partnering as “helping.” Nobody asked for FP&A to be their guide in life. Be useful, not just available. Bring insights that challenge their thinking, not just confirm what they already know.

Final Thoughts: Small Adjustments, Big Impact

2025 will bring change, but not everything needs to be reinvented. The biggest wins will come from small but meaningful improvements:

  • ✔ Fewer reports, more action
  • ✔ Smarter, not overwhelming, insights
  • ✔ AI where it makes sense, but human judgment where it matters

Not every new trend is worth chasing. But knowing what to refine and what to keep is what separates great FP&A teams from the ones just reacting to the noise.

So, what’s on your list? What’s actually worth changing in 2025?

Let me know, I’d love to hear your thoughts.


📹 Recap 2024 - Thank You

Last year was amazing!

And mainly thanks to

  • my clients (their trust made my year)
  • my students (I had some great workshops and people who followed my courses filled me with joy)
  • my community (basically YOU and all the people I had the joy to include in my life since I started this new career)

So I summed up all my year in this video and I would love you to watch it 😉

video preview

Amazing, huh?


🤝 Corporate Training Workshop - Plan Your Team Event

I hope you enjoy this newsletter and all the content I share on Linkedin.

I made it an important rule to share as much knowledge as I could because I genuinely want to see our Finance community become important in the decision-making process.

That's why all my content is free (newsletter, Linkedin, freebies,...).

But of course, it doesn't fill the fridge so I deliver workshops to companies to help them learn

  • Finance Storytelling (The Finance Stage)
  • Finance Business Partnering (The Finance Copilot)
  • Powerful presentations (for non-finance people)
  • Finance for Non-Finance

and I do that in multiple forms

▶️ In-person training: The Finance Stage will improve your team's storytelling skills with a 4-step approach using a practical use case adapted to your industry. We end the course with group presentations where each gets feedback

▶️ Virtual workshops: The Finance Stage is also delivered via Zoom/Teams for teams spread in different locations or fully remote teams. In 3-4 sessions, we work on the full program with adapted remote practice

▶️ Digital course: If you're looking for an individual, self-paced way to offer financial storytelling courses to your teams, the video course is the solution

▶️ Keynote: This eye-opener session is made to elevate your team's awareness about common issues in finance presentations and offers quick tips to face them. Perfect for your next team offsite or event.

So if you have a team, or work in a company that would love to develop these areas

Instead of an umpteenth training about AI or Excel, have your team learn to:

  • ✔ Partner with the business
  • ✔ Prepare and deliver killer presentations
  • ✔ Share financial literacy with non-finance colleagues

Why don't you contact me so we can plan your 2025 training program?


That's a wrap for this week

See you next week!​

PS: Whenever you're ready to develop your financial storytelling skills and become the visible face of finance, join the Financial Storytelling Program

FP&A Stories

Go beyond your technical finance job by becoming a real Finance Business Partner. I'll share in each newsletter my knowledge about financial storytelling and business partnering.

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